Dr. Lyon's Dentifrice, 1918

Dr. Lyon's Dentifrice, 1918, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 1209 x 1818 size.

The Reeses, "Wolfhead Undergarments" ad, 1918

The Reeses, "Wolfhead Undergarments" ad, 1918, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 407 x 600 size.

Murad ad, Scribner's Magazine, July 1918

Murad ad, Scribner's Magazine, July 1918, originally uploaded by Gatochy.

Via Nothing Elegant. Click image for 834 x 1188 size.

Acne Cream & Mitsuya Cider, 1900-1929

Acne Cream & Mitsuya Cider, 1900-1929, originally uploaded by Gatochy.

(Thanks to Paula Wirth for translating!)

Scanned from Taschen's "Japanese Beauties". Click image for 632 x 900 size.

A.H. Fish, An artistic adventure with a catastrophic ending, 1920s

A.H. Fish, 1, 1920s, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977.

Priming, followed by...

Touch ups.



Professional assistance.



The conquest.



The disappointment.

A. H. Fish 1923, Baron de Meyer 1932

A. H. Fish 1923, Baron de Meyer 1932, originally uploaded by Gatochy.

Scanned and quoted from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 704 x 1000 size.

Top:

A. H. Fish illustration. "A beautiful woman has no need -- nor time -- to be anything else. Among her virtues she must include courage, patience and perseverance, but the ends justify the means. Success in her chosen career allows her to achieve everything a woman could want -- a jealous husband, envious friends, and the admiration of her grandchildren. Besides, it gives pleasure to appreciators and jobs to many nice and worthy people."

Bottom:

Photo by Baron de Meyer, Elizabeth Arden Cosmetics ad, 1932.

Click image for 1000 x 567 size.



Click image for 1000 x 743 size.

A.H. Fish and Cecil Beaton illustrations, 1920s

A.H. Fish and Cecil Beaton illustrations, 1920s, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 752 x 1000 size.

Top, A.H. Fish illustration, 1925.

On the building it's written "Abdomen Allah," and "Turkish Baths," "Entering the door on the left of Abdomen Allah, the latest fashionable building, we see an impressive female clientèle going for the baths, the Turkish baths, the steam baths, the massages, and other tortures prescribed by the terrible Turkish regimen. Observe that the ladies look like five of the most well-fed Ottomans of the Roman Empire. But wait... Incredible as it may seem, the quintet of Vogue mannequins you see exiting on the right are the same monumental matrons that, on the left, used to occupy much more than their fair share of tridimensional space. And the baths accomplished this miracle. Now they will be able to face their dressmakers with their heads held up high and fit inside small sized dresses without ignominy, shame, or rubber girdles."

Bottom, Cecil Beaton illustration, 1927.

Georges Lepape, Vogue, March 1922

Georges Lepape, Vogue, March 1922., originally uploaded by Gatochy.

Goblet, L'Innovation

Goblet, L'Innovation, originally uploaded by Gatochy.

Jean Pages, Vanity Fair, April 1929

Jean Pages, Vanity Fair, April 1929, originally uploaded by Gatochy.

Kilpin, cloche hat, c.1925

Kilpin, cloche hat, c.1925, originally uploaded by Gatochy.

Click image for 455 x 600 size.

Mannequin, French. Cloche hat made by Kilpin, Ltd. Pink straw with appliqué trim, British, c.1925.

Jay V. Jay, "Modish Mitzi", 1920's

Jay V. Jay, "Modish Mitzi", 20's, originally uploaded by Gatochy.

Cigarettes Piast

Cigarettes Piast, originally uploaded by Gatochy.

"Piast, Les Meilleures Cigarettes" ad, with Josephine Baker.

L'Aromarine Art Deco Violet Eau de Toilette

L'Aromarine Art Deco Violet Eau de Toilette, originally uploaded by Gatochy.

Perfume label with a Barbier illustration.

L'Aromarine Art Deco Violet Eau de Toilette.

The Reeses, Wolfhead Undergarments ad, 1919

The Reeses, "Wolfhead Undergarments" ad, 1919, originally uploaded by Gatochy.

Click image for 399 x 600 size.

Gilbert Adrian, Joan Crawford, 1932

Gilbert Adrian pour Joan Crawford 1932, originally uploaded by Vintage Spirit.

http://vintage-spirit.blogspot.com/

Jazz age dress by Sonia Delaunay, 1920, 1928

Jazz age dress by Sonia Delaunay, 1920, 1928, originally uploaded by Gatochy.

Tafeta dress in printed silk by Sonia Delaunay, 1920, 1928. In the Museu Nacional do Traje e da Moda (National Museum of Dress and Fashion,) Portugal.

Russel Ball, Greta Garbo, 1927

Greta Garbo by Russel Ball, originally uploaded by greta_g.

Jazz age dress

Jazz age dress, originally uploaded by Gatochy.

Scanned from the book "Grandes Museus de Portugal," Editorial Presença. Click image for 455 x 623 size.

Jazz age dress in the Museu Nacional do Traje e da Moda (National Museum of Dress and Fashion,) Portugal.

Jazz age dress

Jazz age dress, originally uploaded by Gatochy.

Scanned from the book "Grandes Museus de Portugal," Editorial Presença.

Jazz age dress in the Museu Nacional do Traje e da Moda (National Museum of Dress and Fashion,) Portugal. Click image for 573 x 800 size.

Kay Francis

Kay Francis, originally uploaded by ondiraiduveau.

Georges Lepape & Sonia Delaunay, 1925

George Lepape & Sonia Delaunay, 1925, originally uploaded by Gatochy.

Click image for 600 x 800 size.

George Lepape, 1925 cover for British Vogue.

Sonia Delaunay 'Simultaneous' dress, next to a 'Simultaneous' car, January 1925.

Douglas Pollard, Vogue January 05, 1929

Douglas Pollard, Vogue January 05, 1929, originally uploaded by Gatochy.

Marcello Dudovich, Fiat Balilla ad, 1934

Marcello Dudovich, Fiat Balilla ad, 1934, originally uploaded by Gatochy.

La nuova Balilla per tutti, poster. Colour lithograph. Italian, 1934.
Fiat archives.

Scanned from "Art Deco 1910-1939" edited by Charlotte Benton, Tim Benton and Chislaine Wood. Click image for 490 x 700 size.

Henry Clive

HENRY CLIVE , originally uploaded by ondiraiduveau.

Recipe for "Caipirinha" cocktail

Recipe for "Caipirinha" cocktail, originally uploaded by Gatochy.

Scanned from "Vintage Cocktails" by Susan Waggoner and Robert Markel. Click image for 541 x 700 size.